The 3rd HIMOINSA Asia Pacific Sales Convention has successfully taken place from 8 to 13 April, in the most beautiful Kansai Region in Japan, where Yanmar headquarters locates.
HIMOINSA has been part of Yanmar group since 2015. Together, we strive world-class standards in delivering high quality products, reliable solutions and excellent services to achieve sustainable success. With the support of Yanmar Energy System Co., Ltd. (YES), this time, we’ve planned a fun work and leisure week for HIMOINSA Asia Pacific distributors.
With combined knowledge, shared experience, regional diversity and mutual support, we cultivate our people and partners to embrace continuous learning, improvement, and always perform to the best of their abilities in working towards win-win solutions.
Mr Francisco Gracia, Executive Director of HIMOINSA, introduced HIMOINSA global strategy, ‘APAC region will witness the highest growth of the world’, he said.
Mr Jun Takashima, Executive Director of HIMOINSA, introduced Yanmar history, operation and the optimal solutions in the food and energy fields.
Mr Jimmy Onishi, Division Manager, Overseas Promotion Division, YES, explained further on YES products and recent expansion.
Mr Marco Perillo, APAC region head, analyzed individual market and addressed the ‘8P’ (Place, People, Product, Price, Promotion, Passion, Perseverance and Partnership) strategy to increase HIMOINSA market share.
Mr Panchanok Temiyasen, Executive Director of our distributor Gateway Intertrade in Thailand, shared the integrated marketing strategy to HIMOINSA one of the preferred generator sets brands in Thailand.
Mr Agustin Rodrigo, Network Development Manager, introduced ‘RED’ system as part of our global strategy, where latest product datasheet, price list, marketing materials are shared and accessed by distributors.
INSPIRING KAIZEN & 5S3T
Kaizen is the Japanese philosophy of the unrelenting
pursuit for improvements, 5S aims to significantly improve order and
cleanliness, while the 3T method pursues efficient and precise production that
reduces loss. The Biwa and Amagasaki engine plant visits are really inspiring and
we are impressed by the world class standard and fully integration of the Kaizen and 5S3T.


AMAGASAKI FACTORY VISIT
Rigorous quality assurance has been implemented for both plants throughout the whole production process, from machining, assembling, outfitting, testing, all the way to shipping, meanwhile, the tractability systems are designed to ensure the incomparable standards.
award ceremony
The Award Ceremony provides us an opportunity to acknowledge and celebrate the outstanding achievements and successes of distributors.
Top Performance - Generator Power (Australia)
Excellent Performance: Gateway Intertrade (Thailand)
Excellent Performance: Prime Power (Philippines)
Excellent Performance: PT Bach (Indonesia)
Fastest Growth: Yeh Huei Enterprise (Taiwan)
Fastest Growth: Chengdu Zhongsai (China)
work & leisure week
Cherry blossom holds a special position in Japanese culture and we are so glad to be in Japan at the best time of the year, to appreciate the beauty while the cherry blossom blankets the country in soft, colorful splendor. We are in awe of the Akashi Canal Bridge and Kobe city night view from the night cruise. Experiencing the sake brewing history has also been a unique experience for us. On the last day, the team visited Kyoto for its priceless temples and shrines through the culture and history.